{"id":394,"date":"2024-04-10T12:18:03","date_gmt":"2024-04-10T12:18:03","guid":{"rendered":"https:\/\/qurekalite.com\/blog\/?p=394"},"modified":"2024-05-07T12:40:46","modified_gmt":"2024-05-07T12:40:46","slug":"programmatic-media-buying-for-mobile-gaming-growth","status":"publish","type":"post","link":"https:\/\/qurekalite.com\/blog\/programmatic-media-buying-for-mobile-gaming-growth\/","title":{"rendered":"How can Programmatic Media Buying Influence the Growth of Mobile Gaming?"},"content":{"rendered":"\n\n\n
\"\"<\/figure>\n\n\n\n

The mobile gaming industry has skyrocketed in the past ten years, going from small to huge worldwide. According to Statista<\/a>, the global revenue in the mobile games segment of the digital media market was forecast to continuously increase between 2024 and 2027 by US$20.2 billion (+20.46 percent). After the fifth consecutive increasing year, the indicator is estimated to reach US$118.89 billion and, therefore, reach a new peak in 2027.<\/p>\n\n\n\n

\"\"
Mobile Gaming Revenue Worldwide (Source- Statista)<\/em><\/figcaption><\/figure>\n\n\n\n

The source<\/a> forecasts that global in-game advertising revenues are estimated to expand, exceeding 46 billion dollars by 2027. Programmatic advertising is becoming a major force in driving this change. It’s a game-changer for advertisers, giving them a strategic advantage in this competitive mobile gaming world. <\/p>\n\n\n\n

In this blog, we\u2019ll explore how programmatic media buying is assisting developers and advertisers in harnessing its benefits for the growth of mobile gaming. But before getting there, we will first understand the parameters responsible for mobile gaming growth.<\/p>\n\n\n\n

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n