In this era of digital innovation, Connected TV (CTV) has emerged as a game-changer in the advertising industry. As more consumers switch from cable TV to free and subscription-based video streaming platforms, it is important to understand CTV advertising. This…
Rewarded video ads have become a popular and effective monetization strategy for app developers and advertisers. They provide a non-intrusive way to engage users by offering in-app rewards in exchange for watching video ads. As digital advertising becomes increasingly competitive,…
Nowadays, the world is filled with self-service solutions designed to simplify our lives. From gas stations to kiosks, these tools save us time and money and, most importantly, liberate us from long queues. They put us in charge of our…
Mobile marketing is essential for businesses to connect with their audience and grow in this digital world. To achieve this effectively, marketers use various terms and metrics to understand user behavior, campaign performance, and revenue generation. Understanding these key terms…
When opening a new web page in this digital era, you see countless ads without surprise. Digital advertising, an industry forecasted to reach 870.85 billion dollars by 2027, is so deeply ingrained into modern web browsing that ads have become…
In the current digital world, mobile advertising has become an essential tool for businesses to connect with consumers on the go. As smartphone usage has become widespread, understanding the different mobile advertising types available is crucial for businesses. In this…
Rewarded advertising isn’t new; it’s been around for over a decade. However, recent approaches and advancements in transparency have made it popular and essential in designing player retention strategies. Nowadays, advertisements influence customers’ buying decisions, but we also know that…
There are many advertising strategies to generate revenue from websites or apps. However, if you’re not monitoring the right indicators, it can be challenging to understand which strategies are working effectively and which are not delivering results. Among the various…
The mobile gaming industry has skyrocketed in the past ten years, going from small to huge worldwide. According to Statista, the global revenue in the mobile games segment of the digital media market was forecast to continuously increase between 2024…
