Category Articles

Top Mobile Marketing Acronyms You Should Know!

Mobile marketing is essential for businesses to connect with their audience and grow in this digital world. To achieve this effectively, marketers use various terms and metrics to understand user behavior, campaign performance, and revenue generation. Understanding these key terms…

Rewarded Ads and Their Benefits to Game Publishers!

Rewarded advertising isn’t new; it’s been around for over a decade. However, recent approaches and advancements in transparency have made it popular and essential in designing player retention strategies.  Nowadays, advertisements influence customers’ buying decisions, but we also know that…